5 innovative products to look out for

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We are in the digital age of beauty. And thanks to new innovations, the technology has now been integrated and has become an integral part of the industry. Here are five innovative products from the world of beauty technology that you should keep an eye on …

While we’ve seen beauty technology in popular products like Ava Kensington’s light therapy mask and FOREO’s facial tools, purchases of tech products that we can use at home have obviously increased – especially since the pandemic has encouraged fewer personal shopping and physical Tests of makeup and fragrances. With beauty houses being forced to adjust and change the way we consume their products, what if there was an easier way for us to enjoy beauty and skin care? What if you could create your own lipstick shade from any color in the world without leaving your surroundings? What if this could be done in minutes instead of the hours of putting on and taking off like in a store? Well, all of this is possible.

Selected and hero image courtesy of Neutrogena

5 Beauty Tech Products To Look For:

Rouge Sur Mesure powered by Perso

Image courtesy of YSL

This technology creates a new lipstick every time you need it – all in minutes and in the comfort of your own home. The user downloads the app compatible with all smartphones and uses three methods to create the desired shade:

  • Color Wheel: Pick an everyday shade, then just pick it up for an evening look.
  • Shadow play: Combine an outstanding outfit or favorite accessory with a simple photo shoot.
  • Shade Stylist: Consult real-time trends from YSL experts.

Once the user has selected a color, press “Create” and the machine will dispense a single serving that you can apply with the included brush. The device contains a removable compact that you can take with you to touch up, as well as an attachable magnetic brush. The app saves your preferred dose size that fits your lips, as well as the last color applied. You can also choose to save your favorite colors in the virtual shadow cabinet.

Are you afraid that if you wanted to wear red one day and nude another day the colors could mix? With over 1000 colors in the universe of red, pink, nude and orange, you can create a color from another set by simply inserting the new cartridge. “The respective sets ensure that the quality and color tone remain in this particular color universe compared to mixing and matching.” Says Guive Balooch, head of the technology incubator at L’Oréal: “The cartridge is also transparent, so that the user can determine the formula color and the leftover formula can see. All are FDA approved ”. Think: truly personalized, perfectly tailored consumer beauty experiences at home.

“Rouge Sur Mesure solved the question: how do you create a new beauty gesture that allows users to spot a trend and get involved immediately without creating additional waste,” adds Guive Balooch. It has a seamless automatic refill process that ensures its custom, NFC-tagged cartridges are always in stock and ready for everyday use.

A limited pre-sale of this groundbreaking device priced at $ 299 can be registered here for delivery in Spring 2021. a full implementation will follow by the end of 2021.

Advantage cosmetics WeChat

Image courtesy of Perfect Corp.

Have you ever spruced up your browbones and then absolutely hated the result? Perfect Corp and Benefit Cosmetics recently launched a program that can help prevent bad brows. With all the lockdowns and hygienic concerns about COVID-19, this innovative application makes it easy for customers to choose the right eyebrow ahead of an appointment. “We hope that the Benefit Brow Try-On experience will give our customers the opportunity to see our products and services on their own face while removing one of the final barriers to buying or booking an appointment online,” says Toto Haba, Global Senior Vice President Digital at Benefit Cosmetics in his media release.

Using Perfect Corp’s point of view and color mixing technologies, the WeChat mini-program allows customers to book an appointment after choosing their eyebrow look. It is currently available to consumers in China. In October 2019, Perfect Corp partnered with Alibaba to integrate its YouCam Makeup AR virtual try-on technology into Taobao and Alibaba’s online shopping experiences.

Cyber ​​from LOOK LABS

Cyber ​​is the first fragrance encoded in a non-fungible token artwork that accompanies its unisex perfume. “It’s a combination of my love for fragrances and the search for new, bolder fragrances that are not available on the market,” says Jordan Katzarov, founder of LOOK LABS. “The main inspiration behind it was the Blade Runner film and what the future beauty product should look like. The centuries-old process of perfume making may coexist in today’s world and with the evolution of the metaverse ”. This inspired the founders to use the name “Cyber” and its colors. Each NFT comes with a redeemable physical collector’s edition of the unisex perfume for an additional fee.

The essential part of the fragrance is in fact its fragrance. The top, heart and base notes combine three different wood notes, sandalwood, cedarwood and ambergris. “The idea behind the fragrance is to give you this pulse of energy, but also to slowly neutralize it and relax,” says Jordan. “We believe in the future that fragrances will evolve, they will have even more scientific uses, as they are anti-anxiety and soothing and support general well-being.”

In collaboration with a traditional perfumery boutique in Grasse, France, LOOK LABS focused on different aspects, especially sustainability. The bottle is refillable and not a disposable item.

“To turn it on, you have to press the power button on the label, the text Cyber ​​and Earth and the recyclable symbols light up in bright red. The message we want to send is to dispose of them properly and to have a better “cyber” future together. “

The perfume will soon fall; Users can track updates here.

Neutrogena Skin360

You can’t carry your dermatologist around with you, but pretty much you can with the Neutrogena Skin Scanner! Powered by a camera and app, the scanner measures pores, fine lines, and moisture levels to create a skin score, which is then used to understand your skin’s health and track your progress over time . It processes over 100,000 skin pixels to identify 2,000 facial attributes like dark spots, wrinkles, and others.

But what makes Neutrogena Skin360 different from other skin analysis apps? His NAIA, Neutrogena AI Assistant, asking you about environmental triggers that can affect your skin, like sleep, exercise, and stress. It then creates an eight week skin care regimen for you based on your preference, i.e. a 10 step routine or a 5 minute person. Even if the recommendations are from Neutrogena, you can still include your other skin products to keep track of the effectiveness of your routine. It checks in regularly to make sure you have your weekly progress photos and are sticking to your routine.

The app is also an integral part of Neutrogena Mask iD, the personalized face masks from Neutrogena, which are individually adapted in shape and ingredients. Instead of using a face mask that doesn’t suit your face structure or just using one product all over your face, this face mask targets different skin problems on different parts of the face. Products include hyaluronic acid, niacinamide, feverfew, N-acetylglucosamine, and vitamin C.

The app shows you what your final, custom-fit mask will look like. Once satisfied, consumers can submit it through the app and it will be delivered straight to your door. Each mask is for single use only, but users can change their mask formulas based on the changing needs of their skin. While the mask’s beta study has just started, the company has confirmed that it will roll out MaskiD to other markets in Asia.

Mink beauty

Have you seen something on the internet that you would like to promote? Thanks to Mink Beauty, this is now possible. Mink is the world’s first 3D makeup printer that instantly transforms any image into a portable color cosmetic. It turned the beauty industry upside down in 2014 with the revolutionary concept of printing makeup anywhere, by anyone.

“The growth of online media and entertainment gave viewers a choice of how and what content to consume. This choice allowed viewers to curate content in a unique way based on their personal tastes, opinions and preferences, ”says Grace Choi, founder of Mink. “Mink brings this aspect of individuality and makes the user in the driver’s seat a beauty. Users turn to these images for inspiration. Mink enables them to choose, control and create exactly what they want from their content. “

To use the printer, you need to open the Mink app and import any picture from your device, iOS and Android, or the web. You can then choose to print an entire image or a single color. Load a sheet of mink makeup in the tray and press Submit to print. The makeup sheets are developed in collaboration with cosmetic brands to ensure product quality and performance. After the print is complete, the makeup is essentially ready to be applied. “It can print 16.7 million colors and is so precise that you can see even the finest hair,” adds Grace Choi. “The cosmetic-grade ink is deposited on Mink’s proprietary make-up sheets and instantly becomes wearable make-up.” To apply, simply slide your finger or brush over the sheet and apply it to the appropriate areas of the face.

It is recommended to use the makeup sheets within 2 weeks of printing. Like regular makeup, soap, water, makeup remover can be used to remove printed makeup.

Mink has teamed up with a beauty retailer where guests can experience the Mink printer. While direct purchase is not currently available for consumers, the company looks forward to exploring this direction as it continues to grow. Current updates can be found here.

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