First Movers Coalition Formed to Increase Demand for Zero Carbon Tech


Rough half The emission reductions required to achieve the 2050 climate goals are based on technologies in early development, demonstration or prototype phases. Accelerating innovation in this decade is critical to getting these technologies to market and making them cost competitive.

To fuel those efforts, the World Economic Forum, in partnership with US President’s Special Envoy on Climate John Kerry, announced the First Movers Coalition – a new platform for companies to make purchasing commitments that create new market demands for low-carbon technologies.

The commitments aim to collectively be significant enough to commercialize decarbonization technologies. The First Movers Coalition will make a long-term impact by investing in these technological solutions to set milestones in this decade.

It will work in eight key sectors. Seven of these sectors – steel, cement, aluminum, chemicals, shipping, aviation, and trucks – are responsible for more than a third of global CO2 emissions, but have no inexpensive alternatives to clean energy to fossil fuels. The eighth, direct air capture, could lower carbon dioxide levels in the atmosphere to lower net global emissions, but it also requires technological innovation to achieve economic viability.

The First Movers Coalition is an opportunity for a wide variety of companies to make commitments, take action, and build the clean and profitable supply chains of the future. It also brings together a number of Civil society and expert organizations to build momentum, complement ongoing efforts and help shape the initiative.

Børge Brende, President of the World Economic Forum, said: “Technology has given us the tools to reduce our emissions and build a stronger and more inclusive economy of the future. In order for innovators and investors to make their contribution to overcoming the climate crisis, they need clear market demand. The First Movers Coalition will leverage the combined purchasing power of leading companies and increase the need for these technologies. I call on business leaders to work with us and be role models who keep our climate goals alive.

John Kerry, US President’s Special Envoy for Environment, said, “The First Movers Coalition is a platform for the world’s leading global companies to make purchase commitments to early create markets for critical technologies needed to reach net zero by 2050. In this critical decade, we not only have to make available clean energy technologies such as wind turbines, solar cells and battery storage systems available as quickly as possible, but also to drive innovations for our long-term decarbonization goals. “

Phase 1 commitments started

These commitments target new technologies and aim to create a market by 2030 that can be ramped up to achieve decarbonization by 2050. Founding members have made commitments in at least one of these sectors.

Aviation: The members undertake to use emerging technologies such as sustainable aviation fuels (SAF) with significant emission reductions, electric and hydrogen propulsion for air traffic by 2030.

Airlines and air transport companies have set themselves the goal of replacing at least 5% of their consumption of conventional kerosene with SAF, which reduces greenhouse gas emissions by 85% or more over the entire life cycle compared to conventional kerosene, and / or carbon-free propulsion technologies by 2030;

Airfare and air freight buyers set the goal of replacing at least 5% of their conventional aviation kerosene requirements with SAF, which reduces total life cycle greenhouse gas emissions by 85% or more compared to conventional kerosene, and / or a carbon-free one Drive technologies up to 2030 – in partnership with aviation companies.

Shipping: Members commit to using zero-emission fuels in new and retrofitted zero-emission ships by 2030. Freight owners have set themselves the goal that by 2030 at least 10% of the volume of their internationally shipped goods will be transported on ships with emission-free fuels, by 2040 to 100%.

Truck transport: The members undertake to buy or order emission-free medium and heavy commercial vehicles by 2030. This can include battery or fuel cell electric vehicles, as well as renewable power sources and hydrogen for charging. Truck owners and operators have also set a goal that by 2030 at least 30% of their heavy and 100% of their medium truck purchases will be zero-emission trucks. Retailers and manufacturers are aiming for all of their trucking service providers to meet truck owners and operators’ commitments by 2030.

Stole: Members undertake to purchase quantities of virtually zero-emission steel by 2030. The use of breakthrough iron and steel making technologies is required to create a net zero steel sector with minimal residual emissions. These technologies include the direct reduction of hydrogen, the use and storage of carbon capture and electrolysis-based production processes. Steel buyers have set themselves the goal that by 2030 at least 10% of their annual steel purchases meet or exceed the definition of the First Movers Coalition for emission-free steel.

The remaining sectoral commitments will come into force in early 2022.

Founding members

  • AP Møller – Mærsk
  • Aker ASA
  • agility
  • airbus
  • Amazon
  • Apple
  • Bain & Company
  • Bank of America
  • Boston Consulting Group
  • Boeing
  • Cemex
  • Dalmia Cement (Bharat) Limited
  • Delta Airlines
  • Deutsche Post DHL Group
  • Fortescue Metals Group
  • Holcim
  • InvEnergie
  • Johnson Controls
  • Mahindra group
  • Nokia
  • Ørsted
  • Foreclosure
  • Renew power
  • Scania
  • SSAB Swedish steel
  • Trafigura group
  • Trane technologies
  • United Airlines
  • Vattenfall
  • Volvo Group
  • Yara International
  • Western Digital
  • ZF Friedrichshafen AG

The First Movers Coalition commitments were developed with the assistance of the Design Committee and Expert Members; Boston Advisory Group; and Primary Implementation Member Breakthrough Energy.

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