LD Products announces a new logo and packaging design
“After sixteen years with the same logo, it was time for a fresh look,” he says AaronLeon, CEO/Founder of LD Products. “We knew we wanted a simpler, more contemporary design that illustrated the continued growth of the company.”
LD Products’ in-house design team drew inspiration from respected brands such as Apple® and Nike® and ultimately settled on a logo that revolves around four main pillars:
- Heritage: Preserving the history of the original logo was an influential creative decision. By combining key hallmarks – the hexagons of the original logo, the corporate colors and the LD initials – the design team created a look that still stayed true to the company’s roots.
- Product: LD brand ink and toner supplies have been a respected alternative to original brand cartridges for over a decade. The company takes great pride in their product and it was important that this was reflected in the new logo. This was accomplished by breaking apart the hexagonal design to fit snugly around the LD initials, forming the shape of a box around its product.
- Extension: LD Products continues to grow at a rapid pace and is on track to ship over 10 million ink, toner and ribbon cartridges this year. The logo’s hexagonal design also represents the growth of the company, illustrated by the three outward-pointing arrows.
- Focus: The LD initials are intentionally centered in the middle of the logo, representing the company’s focus and commitment to the future. The goals of the company, its customers, employees and business partners all play a symbiotic role in the continued success of the brand and business.
“This was a complex project that required translating our story into something modern and exciting,” he says Fred Machuca, creative director of LD Products. Mr. Machuca, a creative veteran with over a decade of leadership experience in brand and web design for companies like Skechers®, Harman/Kardon® and KIA®, knew the moment it crossed his desk that the logo redesign was something significant: “It was a dream project for any creative team and I am very proud of the work of our design team.”
Something exciting is always happening LD products. More announcements are coming soon, including a brand new responsive website redesign.
About LD products
LD Products is a leading e-commerce supplier of ink cartridges, toner and office supplies. Since 1999, the company has been very successful as a high-quality and cost-effective alternative to consumables from printer brands. LD Products also boasts a wide selection of office supplies and offers discount pricing for the most trusted names in the industry.
SOURCE LD Products