New plastic-free deodorant and personal care refill system
grove cooperation, a San Francisco-based sustainable consumer goods company that creates natural products and offers consumers a curated selection of healthy home and personal care products direct, has expanded its personal care line, Peach, with the launch of the first 100% plastic-free deodorant and personal care refill system.
According to Mintel, the US deodorant industry is set to grow to $4.2 billion by 2024. The Grove Collaborative notes that while niche brands and major industry players have introduced deodorant refills, the options on the market currently all contain plastic components. This is just one element of the larger plastic crisis in the $500 billion personal care industry, which has been built almost entirely on the premise of cheap, single-use and single-use plastics, the company says
“Plastic is everywhere. To solve this problem, we must create better products for consumers, category by category,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “The Peach deodorant and lotion line builds on Grove’s leadership in sustainable packaging and is the industry’s first 100% plastic-free deodorant and personal care refill system. The performance is exceptional – on par with leading national brands – with 48-hour odor protection, and the products are vegan and use 100% natural fragrances. The launch is the result of our continued focus on sustainable product innovation as we develop new formats that are eco-friendly and built on input from our community.”
According to the Grove Collaborative, the Peach brand aims to eliminate plastic from personal care routines. Since launching in 2020, Peach’s shampoo and conditioner bars, hand and body washes and facial cleansers have helped consumers avoid sending more than 54,000 pounds of plastic to landfill. Now, with the launch of the 100% plastic-free deodorant and personal care refill system, Grove Collaborative says Peach continues on its mission by expanding its reach beyond the shower and into the bathroom cabinet.
The Peach deodorant and body care refill system is available in plastic-free refillable deodorant, body lotion and body balm stick formats that use clean and vegan formulas with 100% natural fragrances. The starter pack for each includes a deodorant or body lotion/balm stick in an aluminum capsule and aluminum case that the user can refill indefinitely. The deodorant offers 48-hour odor protection and is available in three scents including Coconut Jasmine, Citrus Vetiver and Cucumber Sage. According to the company, the body wash deeply moisturizes and smoothes rough patches on the skin with mango seeds, coconut oil and shea butter.
Any peach Forever Deodorant Case + Deodorant Refill Starter Duo and Forever Lotion Case + Lotion Refill Starter Duo are sold for $19.95 per set, with each refill costing $11.95.
The Peach expansion supports Grove Collaborative’s larger Beyond Plastic initiative, a comprehensive plan designed to help the company meet its goal of becoming 100% plastic-free by 2025. In addition, every Peach purchase helps support its nonprofit partner, 5 Gyres Institute, in a shared mission to reduce plastic pollution worldwide by increasing plastic education and awareness with information, tools and connections to drive local change.