Planet Ark commends HP Australia’s Instant Ink subscription service
Environmental organization Planet Ark supports HP Australia’s Instant Ink Subscription Service for their efforts to encourage people to recycle their used ink cartridges.
Planet Ark has endorsed HP Australia’s Instant Ink subscription service – the first recommendation for a printing service.
HP’s Instant Ink Subscription gives users an easy way to recycle their ink cartridges – thereby reducing the impact on the environment.
The confirmation is timely as new research from IDC reveals that 25 million ink and toner cartridges were shipped to Australia in 2020, with fewer than one in five cartridges recycled.
According to a study, COVID-19 lockdowns reached only 19% of cartridge recycling volume last year, with limited access to collection boxes at retailers and businesses impacting overall uptake.
Mike Boyle, Managing Director of HP Australia and New Zealand, said, âHP challenged itself not only to close the loop in our manufacturing, but also to make it easier than ever for consumers to adopt more sustainable practices in our products.
âRecycling cartridges is critical to protecting our environment, and we are proud that our Instant Ink subscription – which includes a free, automated recycling service – from Planet Ark makes cartridges easier and more accessible for all Australians Recycling has been recognized, âenthuses Boyle.
âWe are proud to support HP’s Instant Ink subscription service as a circular economy solution. It has a lower carbon footprint compared to traditional retail distribution models and will increase the recycling of valuable materials through its free recycling service, âsaid Paul Klymenko, CEO of Planet Ark.
âAt Planet Ark, we see subscription services that offer products as a service as an innovative business model for the future. Subscription services incentivize companies to create products that are more efficient and durable, while also blaming them for reusing their products at the end of their life, âhe says.
Klymenko adds: “This reduces the impact on our natural resources and the environment.”
In Australia, HP is working with Close the Loop and Planet Ark to recycle used ink cartridges and save them from being landfilled.
The recycled content can then be reused to keep these materials in circulation and out of landfill for as long as possible.
An IDC study found that ink cartridge recycling rates will increase from 19% to 27% in the next four to five years as the economy recovers and participation in cartridge recycling increases.
HP believes programs like HP Instant Ink, which provide users with easy, free ways to recycle their empty cartridges, will be key to supporting this surge.
HP’s Instant Ink service, launched in April 2021, is a monthly subscription that delivers ink to users based on the number of pages printed.
The Device-as-a-Service model is an important part of HP’s global sustainability strategy for the circular economy and offers users an easy and free way to recycle their empty cartridges, according to HP.
HP Instant Ink provides users with recycle bags when their cartridges run low, so the empty cartridges can be sent straight to the Close the Loop recycling facility, where they are recycled with zero waste.
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