The printing industry must work with the channel on sustainability

The printing industry has been working hard towards sustainability and a comprehensive review of the industry has revealed that more effort is needed to bring channel partners along on this journey.

Quocircas Sustainability Leader 2022 The report found that the efforts of many vendors have put the industry in a decent position when it comes to sustainability.

Vendors across the board have made net-zero commitments, and programs that support toner cartridge and hardware recycling are also mature and well-established, it said.

Positive steps have also been taken in the area of ​​refurbished hardware to extend the lifespan of devices.

“Sustainability performance is now an important factor in supplier selection as companies seek to meet ambitious environmental goals and reduce the impacts generated in their supply chain,” said Louella Fernandes, Research Director at Quocirca.

“Of the IT decision makers we surveyed, 84% think it’s important for suppliers to offer sustainable products and services, and 81% say suppliers need to demonstrate they’re reducing their own environmental impact.”

Quocirca identified that more work needed to be done around sustainability-focused channel programs which, if provided, would provide more guidance and support to partners.

“The industry is relatively strong in identifying and acting on most of the key metrics related to carbon emissions, renewable energy use, resource consumption and waste management,” said Fernandes. “However, as vendors come under increasing pressure to address the broader impact of their business on the planet and people, it will become more important to address how customers can use their products and services to improve sustainability performance, and influencing how the channel sells those benefits significantly.”

She added: “Sustainability – both in terms of the provider’s own performance and the services offered – is becoming a key competitive battlefield. We anticipate increasing sophistication as vendors develop their ESG corporate strategy and bring to market innovative customer services, channel initiatives and product enhancements that deliver environmental and social benefits.”

Elsewhere in the print channel, Tech Data has introduced an installation service designed to give resellers the ability to leverage the distributor’s expertise and add value.

The company offers the option as part of its Tech as a Service, which gives resellers the option to offer it as a subscription service.

“It offers partners a simple and cost-effective way to create value for their customers without tying up additional resources,” said Chris Bates, Business Unit Manager, Print and Supplies, UK, at Technical specifications. “In combination with our OpenMPS service, partners can expand their managed services offerings even further.”

On the sell side, Konica Minolta is trying to generate customer interest and demand through a “See the Potential” campaign. The company connects the print to the broader user digital transformation movement and directs users to its channel to ensure the print is incorporated into the strategy.

Olaf Lorenz, Managing Director Global Brand Management KonicaMinolta, said: “Despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the printing industry evolving at breakneck speed, a campaign was needed to highlight our desire to be creative and tell exceptional brand stories through high-value touchpoints that can be shaped through our extensive product portfolio to help clients succeed.

“Our goal is to shape the future together with our customers to help them create new business opportunities. See the Potential is our slogan for the implementation of digital transformation. As a trusted partner, we can help printers serve new market segments, develop outstanding creative pieces with clients who share a similar passion, and streamline workflow.”

Comments are closed.